Why Intentionality Matters: Building Purposeful Relationships with the Spirit of Sawabona

Intentionality is an essential aspect of building relationships that are not only meaningful but last. In the busyness of life, relationships can become a series of routine check-ins or surface-level interactions. It’s common to shoot off a quick text or double-tap a social media post as a way of saying, “I see you.” But how often do we pause to really invest in nurturing those around us? To build relationships that last, it’s essential to go beyond convenience and move toward purposefulness.

The African saying Sawabona, which originates from the Zulu culture, carries a profound depth that goes beyond the simple greeting of "hi" or "hello." While “hi” is often a casual acknowledgment of another’s presence, Sawabona conveys a richer, more meaningful message. This expression signifies that you truly acknowledge and value the other person’s existence. It’s a declaration of recognition that embodies respect, empathy, and an affirmation of the person’s worth.

When someone says Sawabona, it is not just a surface-level pleasantry. It’s an intentional moment that invites a deeper connection. In Zulu culture, this greeting is more than words; it is an act of presence and acknowledgment that says, “You are important to me, and I am fully aware of you.” This practice is deeply rooted in the belief that community and relationships are essential for human well-being, and seeing someone fully is the first step in nurturing that bond.

Contrast this with the way we often use “hi” in passing, which can sometimes feel rushed or even obligatory. In many cultures, greetings have become so automatic that they may lack genuine connection. You might pass someone in the hallway, say “hi” without pausing, and continue on your way without really seeing or engaging with them. The difference lies in the intention behind the greeting. Sawabona prompts us to stop and truly consider the person in front of us, reinforcing their inherent value.

Imagine bringing this level of intentionality to your daily interactions. Instead of going through the motions, what if you took a moment to embody the spirit of Sawabona in how you greet and engage with others? This practice will encourage you to be present, set aside distractions, and create space for genuine connection. It asks you to look beyond the exterior and acknowledge the full humanity of the people you encounter.

Think about how transformative this approach could be. When you choose to see others in this way, you create relationships built on respect and understanding. So, the next time you greet someone, consider how you can move beyond the simplicity of “hi” and make that moment count. How can you show them that they are truly seen and valued?

This week, practice adopting the spirit of Sawabona in your interactions. Take a moment to pause, make eye contact, and fully engage with the people around you. Notice how this shifts the dynamics of your conversations and relationships. You might find that being seen—and seeing others—creates a ripple effect of deeper connection and joy.