IN BUSINESS, AS IN LIFE, TRUST IS EVERYTHING.
DO YOU KNOW IF YOUR CUSTOMERS TRUST YOU?
TRUSTPULSE. THE VALUES-BASED SURVEY TOOL THAT MEASURES THE LEVEL OF TRUST BETWEEN YOU AND YOUR CUSTOMERS.
“84% of business executives think that customers highly trust the company, yet only 27% of customers say the same.”
DOES THE BRAND DELIVER ON WHAT IT SAYS?
HOW DEEP IS THE CONNECTION?
IS THE BRAND RELIABLE?
HOW DOES THE BRAND SHOW THAT IT CARES?
IS THE BRAND OPEN, HONEST , TRANSPARENT?
“The TrustPulse allowed us to better understand the strengths and weaknesses in our relationship with our clients”
In today's dynamic marketplace, it's survival of the trusted. Consumers aren't just swiping their credit cards; they're putting their faith in brands they believe in. And guess what? Trust isn't just a cherry on top—it's the whole darn cake. You know this better than anyone. But how well do you really know your customers? You see, It's not just about making sales; it's about forging meaningful connections that keep customers coming back time and time again.
That's where the Trust Pulse Survey Tool comes in. This one-of-a-kind survey offers you valuable insights into the health of your relationships with your customers. It offers a comprehensive view of your brand's trustworthiness, through our proprietary lens of five, time-tested factors that bind relationships together, highlighting areas of strength and areas for improvement. By understanding where you stand on the trust spectrum, you can tailor your strategies to better meet the needs and expectations of your most valuable customers and create a competitive advatage.
CASE HISTORY
HILTON GARDEN INN
Challenge: In a highly competitive market, Hilton Garden Inn aimed to gain a deeper understanding of its relationship with customers compared to major competitors like Marriott, Hyatt, and ALoft. The goal was to identify areas of strength and weakness to enhance customer trust and ultimately improve business performance.
Discovery: Through the Trust Pulse Survey, Hilton Garden Inn discovered that ALoft, a relative newcomer in the market, was outperforming competitors in the areas of concern and connection. This revelation was significant as it highlighted the importance of emotional connection and genuine care in building trust with customers.
Action: Armed with this knowledge, Hilton Garden Inn embarked on a strategic shift from focusing solely on product attributes to cultivating a stronger values connection with its customers. The brand implemented initiatives aimed at fostering emotional bonds, and enhancing the overall experience.
Results: The shift in strategy yielded positive outcomes for Hilton Garden Inn. By prioritizing concern and connection, the brand saw improvements in key performance metrics, including Revenue per Available Room (REVPAR).
Our analysis of leading social science research on trust within the past 50 years, revealed five consistent cognitive and affective factors that directly influenced trust both individually and organizationally.
These factors influence the building of trust in new relationships, as well as the deepening and even repairing of trust in existing relationships.
These factors are the sets of beliefs that were most commonly found in trusted relationships and applied across 25 measurement dimensions.
These are the values that drive trust.
With the Trust Pulse Survey in your toolkit, you'll have the knowledge and resources to strengthen customer loyalty and satisfaction, ultimately driving business growth. Remember, only authentic connections stand the test of time. So, get ready to dive deep into the world of customer trust and take your brand to new heights of success. Your customers—and your bottom line—will thank you for it.
Ready to take your customer relationships to the next level?
Sign up today to gain deep insights into trust through our Trust Pulse Survey. Understand what drives trust among your customers, identify areas for improvement, and leverage this knowledge to foster long-lasting loyalty. Don't miss out on the ultimate competitive advantage—the ongoing trust of your customers. Join us today and elevate your business above your competition! Just fill out the form below and we’ll contact you to see how the TrustPulse can work for you.
We invite you to join the growing list of brands who have already participated in our trust surveys, helping us continue to improve and raise the bar for customer satisfaction across the industry.
We partnered with Entrepreneur Magazine to study the most trustworthy brands in America.
